I stumbled accross this great interview with James Jebbia who is the founder of the US street wear and skate brand SUPREME. It is a very relevant interview for Huxley on many levels. He talks about starting a niche brand in a recession, about staying true to your intial brand ethos and about how they have grown and gone from strength to stregnth and are still flourishing in this downturn. If nothing else SUPREME are a brand that everyone should be aware of as they collaborate with the coolest brands and artists on some great products. Give this a read...