As many of you will know, there is a wonderful new store in Notting Hill that goes by the name of Wolf & Badger. This new store stocks only the brightest and best new design talent accross fashion, jewellery, art, etc. And the good news for us is...they also stock Huxley.

As you can see from the pictures above, the stores interior is wonderfully simple allowing each product to speak for itself. Huxley attended the launch of the store a week or so ago and was blown away by not only the store and the brands on offer, but also by the huge interest generated by the launch. In the week or so since the launch the likes of Esquire, The Times, Sunday Times, Mail on Sunday, Sunday Telegraph, Evening Standard, Daily Candy, Dazed Digital, vanityfair.co.uk, Maire Claire and more have been writing up the store as the next big thing!

So pop into the store to see us. Not only will you be able to experience Huxley’s clothes, but you will discover great new brands such as Hentsch Man and Carreduker.

The nice people at Sheerluxe have quite rightly spotted that a Huxley jumper would make the perfect gift for someone special this Valentines day. We of course couldn't agree more!

I stumbled across this photo of one of the world great eccentrics whilst on 'The Sartolialist' Lapo is an heir to the Fiat dynasty, and is their current marketing manager. Not only did he survive a nearly fatal drug overdose that put him in a coma on October 10, 2005 in Turin while in the company of a group of older transsexuals, but he also has his own " lifestyle brand, "Italia Independent, featuring products conceived, developed, and produced in Italy. Vanity Fair magazine listed him in its Best Dressed Hall of Fame of 2009 due to his weird and wonderful sense of style. The reason that we at Huxley admire him, is his wonderful grasp of colour. He manages to mix bold patterns and bright colours without looking ridiculous. Add a Raspberry Beret v-neck to his outfit and he is all set for the winter weather! 

As some of you may know, Huxley has had a pop-up shop in Kingly Court, London since before Christmas.

It has been wonderful! But alas, all good things must come to an end. As such we finish our tenure there on the 5th February. 

We would like to get rid of all our shop stock - it means it will be less of a hassle to pack up the shop.

To this end we have 20% off everything in store. This puts our British made 100% Merino wool jumpers at £55 and our British made cotton socks at £5.60.

We are almost giving them away!

Where is Kingly Court?

Good question!

Our address is as follows:

Unit 1.10, Kingly Court

London, W1B 5PW

Google our postcode for a map - it is basically just off Carnaby Street, which is very near both Regent Street and Oxford Street. We are on the first floor.

I must apologise for the photos, but the news is good enough to excuse some grainy photos. Huxley has opened its first store! We will be in Unit 1.10, Kingly Court, London everyday up until Christmas and even for the January sales afterwards. If you are in the vicinity then please do come in and say hi. It would be great to meet and chat with some of our customers. I hope everyone is starting to feel festive and getting their Christmas shopping done. See you all soon!

We just finished our second photoshoot which was designed to get some great new press photos in the run up to Christmas. Here are some of the shots that we got. There are plenty more where that came from and they will be appearing in the press and online in good time. Thought people might appreciate a sneak peak though! Enjoy. 

The Huxley PR machine has been in full swing in the lead up to Christmas and despite our diminutive size and relative youth, people are starting to take notice. Above are a couple of pieces from Venue Magazine in Bristol and Country & Town House magazine. Both extolling the virtue of Huxley as a great buy for Christmas. We couldn't agree more!

Last weekend Huxley took a trip to Berlin - possibly the coolest city in Europe right now. And whilst there, other than soaking up a hell of a lot of culture, schnitzel and Berliner beer, we stumbled across some great brands that we had never heard of before. 

One is  a drinks company called Bioande. It sells itself as "The unique non-alcoholic refreshment drink. Produced from natural raw materials of organic quality through fermentation in a purely organic way. Bionade refreshes in a special way. Delicately tart and fruity, with the special note of a fermented drink. Whether as Elderberry, Lychee, Herbs or Ginger-Orange." They aren't lying! I don't know if you can get Bionade in the UK yet. But if we can't then that should change. It is glorious.

The second brand we stumbled across was Freitag. This is a company that makes bags, from old truck tarpaulins and seat belts. And they are amazing. They are sustainable as they are recycled, they are durable as they are made from hard wearing tarpaulin, and they are unique and made by hand in Switzerland. We were sold, and you can see above some of our purchases being test driven at the airport!

As you can see, above are some photos from the trip. It is always nice to see Huxley jumpers being sported worldwide (from L to R - ripe tomato, raspberry beret, cobalt blue)! I can't recommend highly enough getting out to Berlin as there is so much art, architecture, culture, commerce and fun to be experienced and explored.  

The gospel according to Huxley is starting to spread! We were recently the subject of a great article on the wonderful site Sheerluxe.com. The feature in it's entirety can be seen below:

"As the husbands/other halves of us SheerLuxers will attest, we’re a lot more likely to experiment with new brands than they are. When it comes to clothing, the men in our lives would much rather stick to the shops they know and trust – Ralph Lauren, Crew Clothing, and Pink, namely.

So when a new brand actually makes it into their wardrobes (which is harder than passing through airport security), we know it’s a keeper.

Their latest allowance? Huxley – new purveyors of the brightest and best jumpers, in the softest merino wool.

In the sea of grey, dull navy and brown that seems to dominate menswear departments, Huxley’s rainbow coloured jumpers (we love Cobalt Blue and The Coral) are a welcome change, and are just the thing for pairing with snappy shirts, cords and loafers, whether he’s      18 or 80.

The folks at Huxley are all about high-quality, British-made knitwear, so you can be sure that your chosen jumper will arrive in tip top condition, having been made in Scotland by a manufacturer who has been churning out great knits since 1874. What’s more, there’s no blatant branding – just a little embroidered ‘H’ on the left sleeve.

Our judges are tougher than Simon Cowell and they approve...

Visit www.HuxleyClothing.co.uk

1. What do you do?

I started my own clothing company, Huxley clothing, in Febuary 2009. Huxley Colour Ltd is a men’s clothing company that specializes in brightly coloured knitwear and socks. We can be found at www.huxleyclothing.co.uk where you can explore our garments and shop to your hearts content (gratuitous plug!)

2. What did you do before this project?

I worked for a Hedge Fund in London. I had done this ever since leaving University in August 2007.

3. How long have you dreamt of doing what you are doing?

Running my own business is something I have dreamt of for as long as I can remember. It was however something that I assumed needed lots of capital and lots of experience, and as such had assumed I would have to work to the age of 35-40 before I could even think of doing it. I then came up with the idea for Huxley in my last year at University about 2 years ago. I started doing the sums and creating some fantasy accounts for the sort of company I wanted to launch on holiday roughly a year ago. It was then that I realized that by keeping things simple and by keeping costs tight I could realize my dream without bundles of money or years of experience. The only hurdle then was having the balls to leave my job and start the long and lonely road to launching my own company.

4. From a practical perspective, how did you plan for it?

As mentioned above I started doing research and working out some of the numbers behind the business about a year before I actually left my job. Once I was happy that I had a viable business model in theory, I then set out to discover if there were people in the UK who could produce the sort of clothing I was going to want to produce. This was simply a case of Googling and calling people with my hypothetical proposition. Once I was sure that my theoretical business would be executable, I sat sown and wrote the first draft of what would become Huxley Colour Ltd’s business plan. This was all finished before I completely decided to resign from my job. This meant that once I did leave my job in the city, I was in a position to press straight on and get all the nuts and bolts in place as I had laid out in my business plan.

5. How are you funding it?

I had sketched out the funding requirements of launching Huxley long before I did actually try and launch Huxley. This meant that I had worked out that; 1) I didn’t need a huge amount of start up capital; and 2) the exact amount of money I was going to need to launch Huxley. As I had this figure in my head, I was able to call upon my most immediate potential investors  – my friends and family – with the offer of small and manageable investments. Due to the fact that I had a business plan and could answer all their queries and concerns my initial requests for investment were successful and I was able to raise all the necessary start up capital from family and friends. In terms of funding my own living costs in the initial start up phases of the company (it is amazing how reluctant one becomes to take any money out of their business once it has launched) I started putting aside large chunks of my paypacket each month whilst I was still working but had decided to leave my job. This gave me a buffer of money to live off whilst the company was all coming together.

6. What was the hardest thing about making this happen?

The hardest thing about making this all happen was having the belief and confidence in my idea and my ability to leave my job and take the plunge into the unknown.  There will always be people with rational and sensible reasons why you shouldn’t do what you are planning on doing. The toughest thing is to ignore these sane, intelligent people and trust your instinct that you are onto a winner!

7. What has been the best thing about having made this happen?

The best thing by far has been the response from people to the company, our website and catalogue and most importantly to our products.

8. What advice would you give to other people who want to do something similar?

If your instinct is telling you to do it. Do it.

9. What resources (books, websites, articles, events etc) did you find really useful?

You can’t underestimate the usefulness of www.businesslink.gov.uk for all the nuts and bolts of setting up a company.

Sites such as www.smarta.com and www.enterprisenation.com are helpful to read about how other people launched small businesses.

Other than that I find that www.facebook.com and www.bbc.co.uk are good for keeping in touch with your friends and the outside world when you can’t leave the office!

As many of you will know, we are now open for business. Which is very good news for the many boxes of stock we have piled up all around the office. Enjoy browsing the online store, get your orders in, and keep the feedback coming in as to what you like, what you don't like and what you would like in the future. Happy shopping!